§ 696.103. Unfair and deceptive trade practices.

Unfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts or practices perpetrated on any consumer in Duval County during the conduct of any trade or commerce are hereby declared unlawful. Additionally and by way of example, a person engages in an unfair or deceptive trade practice, when, in the course of his or her commercial business, vocation or occupation, he or she:

(a)

Passes off goods or services as those of another.

(b)

Causes likelihood of confusion or of misunderstanding as to the source, sponsorship, approval or certification of goods or services.

(c)

Causes likelihood of confusion or misunderstanding as to affiliation, connection or association with, or certification by another.

(d)

Uses deceptive representations or designations of geographic origin in connection with goods or services.

(e)

Represents that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation or connection that he does not have.

(f)

Represents that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used or secondhand.

(g)

Represents that goods or services are of a particular standard, quality or grade, or that goods are of a particular style or model, if they are of another.

(h)

Disparages the goods, services or business of another by false or misleading representation of fact.

(i)

Advertises goods or services with intent not to sell them as advertised.

(j)

Advertises goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity.

(k)

Makes false or misleading statements of fact concerning the reasons for, existence of, or amounts of, price reductions.

(l)

Conveys a representation or causes an action, as it pertains to the sale or offering for sale of any automobile or other motorized or unmotorized vehicle, including boats and trailers, as described and listed in F.S. § 501.976.

(Ord. 69-208-157, § 1; Ord. 70-650-526; Ord. 71-397-181; Ord. 83-591-400, § 1; Ord. 2005-1177-E, § 4)

Note— Former § 400.103.